Hiya Unveils First Branded Calling Solution with Performance Analytics Across 40+ Countries

The latest update to Hiya Connect addresses enterprise challenges in branding management, ensuring consistent measurement of call effectiveness.

Seattle, Washington (January 31, 2024) Hiya, the leader in voice security and identity, announces a major update to Hiya Connect, its branded calling solution. Hiya Connect now offers enhanced performance analytics with accurate consistent data for all branded calling providers. It stands out in the market by addressing key issues such as the difficulty in managing call branding across providers and the need for reliable ROI proof of branded calling investments. 

The update to Hiya Connect offers the only solution on the market that provides truly accurate branded calling performance data, empowering businesses with the tools to make better calls and realize the full potential of their branded calling efforts. Hiya’s research has found that answer rates have grown significantly since the introduction of iOS17, in some cases by over 100%. Automated answering technologies, like iOS17’s Live Voicemail and Google Pixel Call Screen, show calls screened by voicemail as answered calls – artificially inflating call performance metrics and creating a major challenge for businesses, which have to prove the ROI of their investment in branded calling. 

Businesses using call branding services have struggled to effectively manage branded calling campaigns and show ROI due to limited and inconsistent performance metrics varying across providers.  The lack of clarity not only complicates branding management but also impedes the ability to measure and realize ROI from branded calling investments. Ensuring accurate and consistent performance analytics across providers is crucial for businesses to accurately assess the value of their branding efforts.

The global performance analytics now available in Hiya Connect, which first launched in 2019, arrives at a crucial time for businesses as traditional branded calling metrics are impacted by evolving interpretations of privacy regulations and the artificial inflation of call answer rates due to the rise of call screening technologies. With updates to Hiya Connect, businesses can now effectively manage branding and assess program effectiveness across multiple networks. Hiya’s new performance analytics now available are powered by two innovative capabilities: 

  • Performance science approach: Hiya performance analytics enhances decision-making to maximize branded calling campaigns. Hiya’s performance science methodology ensures access to the most accurate information – not confined to a single provider or region. This approach enables Hiya to precisely identify calls answered by humans, effectively filtering out voicemail responses and providing clearer insights.
  • Unmatched, exclusive dataset: Hiya’s unique dataset, integral to the Hiya network, provides insights beyond the capabilities of other branded call providers. This dataset is crucial for businesses seeking comprehensive analytics on call branding, regardless of its source or location. Hiya’s ability to deliver detailed performance insights on branded calls spans across all regions and providers, setting Hiya apart as the only provider capable of offering such extensive and unbiased analytics.

“This update is a testament to our commitment to evolving with the needs of modern businesses,” said Kush Parikh, President of Hiya, “By offering insights across providers and the ability to accurately distinguish between branded calls answered by people or voicemail, we are empowering our customers with the tools they need to make better calls. This is more than just an advancement in technology; it’s about providing real solutions to the challenges businesses face in a globally connected world.”

Hiya Connect is available to existing and new customers with a Hiya Connect branded calling subscription in 40+ countries around the world. More info about Hiya Connect is here.

About Hiya

Hiya is trusted by global businesses, carriers, and consumers to provide secure, engaging connections and stop unwanted calls. Built on the world’s leading Voice Security Platform, Hiya connects businesses with their customers, helps carriers secure their networks, and protects people from spam and fraud calls. Hiya’s SaaS applications, Hiya Connect and Hiya Protect, serve more than 450 million users on the Hiya Network, powering call protection and identity for EE, Samsung, Ericsson and more. Learn more at www.hiya.com.


January 31, 2024


Elise Harrington
(206) 949-4109