SEATTLE--(September, 30)--Hiya, a global leader in voice intelligence services, today announced the launch of Caller Reputation, the industry’s first caller report card. In cooperation with AT&T, and in service of a healthier voice ecosystem, Hiya is making spam label status available to all businesses at no cost.
The launch comes after Hiya’s new 2025 State of the Call report reveals businesses are losing significant revenue due to call-related issues. The latest data shows that 80% of calls from numbers people don’t recognize now go unanswered. This hurts businesses that rely on the phone to reach their customers. In fact, one in three workers say their company has lost money because they couldn’t connect by phone, with 60% of sales professionals reporting losing a deal due to call-related issues. Spam labeling is one factor behind these challenges, and when businesses get labeled as spam they often have little visibility into why their calls aren’t getting through.
Caller Reputation changes that. It provides businesses a clear view into their spam status — once a black box — and actionable insight to improve their calling practices and reduce spam label risk. By following best practices that make consumers more likely to answer the phone and engage positively, businesses can take steps to reach more customers, safeguard revenue, and strengthen trust.
Built on authoritative data from Hiya’s own spam labeling, which is used by major mobile networks worldwide including AT&T in the U.S., Caller Reputation shows businesses their spam status straight from the source. With more than 500 million users on the Hiya Network, it reflects unmatched scale and reliability, giving businesses confidence they can finally act on insights that matter.
Caller Reputation delivers the industry’s first transparent view into spam labeling. Businesses have the right to see their reputation, the drivers behind it, and how they can improve. For the first time, they now have that opportunity with a personalized report card that provides four grades:
“For years, businesses have been left in the dark about why their calls were flagged as spam,” said Hiya CEO and founder Alex Algard. “It’s similar to credit scores. Consumers have a right to know where they stand and why they may be denied a loan or a card. Businesses deserve that same clarity when it comes to their caller reputation. Hiya’s Caller Reputation delivers that visibility for the first time, with a clear report card to help them improve. For carriers, it means fewer complaints, healthier networks, and stronger trust from both consumers and enterprise customers. This transparency benefits everyone — businesses reach their customers, carriers preserve trust in their networks, and consumers feel protected.”
Hiya’s Caller Reputation is available free today to businesses worldwide. To learn more and register your business number, visit https://www.hiya.com/lp/caller-reputation. To access the full 2025 State of the Call insight report, please visit: https://www.hiya.com/state-of-the-call
Hiya is trusted by global businesses, carriers, and consumers to enable secure, engaging connections and stop unwanted calls. Hiya is pioneering the next generation of AI-powered voice intelligence with real-time analysis and an AI assistant to enhance voice protection, productivity, and call performance. Hiya connects businesses with their customers, helps carriers secure their networks, and protects people from spam and fraud calls. Its SaaS applications—Hiya Connect and Hiya Protect—serve more than 500 million users on the Hiya Network, powering call protection and identity for AT&T, British Telecom, EE, Virgin Media O2, Samsung, Ericsson, Rogers, Telenor, and more. Learn more at https://www.hiya.com.