Branded calling is expanding in the UK

The United Kingdom has one of the highest rates of fraud calls in Europe. As a result, 86% of UK consumers believe that unidentified calls may be fraudulent. The good news is, UK businesses can now add their identity to more outbound calls to get them answered.
Phone screen showing a branded incoming call
25%

answer rate increase

3x

call duration increase

2x

sales conversion increase

Stop being an unknown number, start displaying your trusted brand name

Get more calls answered, faster

By displaying your business name on your outbound calls, customers aren’t guessing or playing phone tag.

Engage in more live conversations

Adding identity to your outbound calls gives your customers the choice to answer the phone and have a conversation — leading to higher quality calls.

Create better customer experiences

Give your customers confidence to answer the phone by letting them know you’re calling to respond to their inquiry or provide proactive support, giving them a customer experience that keeps them loyal.

Results vary by call reason and industry. Contact us for a free inspection tailored to your business

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Hundreds of companies are branding their calls in the UK:

HSBC
Domestic & General
AA
Cigna
Hidden Hearing
Regit

UK voice providers are adding technology to identify and warn consumers about suspicious calls.

These warnings are based on Ofcom requirements, and use data patterns and direct user feedback.

10 Tips for a Positive Call Reputation

Register your business numbers to join the fight against phone fraud

Registering your business numbers establishes you as a legitimate caller to carriers that deliver your calls. This helps carriers identify bad actors and, when combined with customer-friendly calling practices, also reduces your risk of being labeled as spam or nuisance.