Q: What are the differences between caller ID, CNAM, and branded caller ID?

Caller ID (CLI): Simply transmits the phone number of the caller. CNAM: Adds the name of the caller (up to 15 characters) on landlines in the U.S. and Canada but relies on outdated databases. Branded Caller ID: Allows businesses to customize and control outbound caller ID on mobile phones, displaying the name, logo, and call reason on select devices and carriers. Learn how to get started on our Branded Call page.

Question 1

How much does Branded Call cost, and is there a contract?

Accepted Answer

Branded Call pricing varies by region based on the markets we support — currently the U.S., Canada, the U.K., and Australia. All monthly plans are flexible and can be changed or canceled at any time. There’s also a one-time, non-refundable setup fee of $25 USD that’s processed when you sign up.

For larger organizations, custom plans are available with 12-month contracts that include tailored support and analytics.

See full plan details on our Connect Pricing page.

Question 2

Is there a cost to get started?

Accepted Answer

Yes. There is a one-time, non-refundable platform setup fee of $25 USD that is processed at the time of signup for all monthly plans.

Question 3

Is there a minimum commitment with the custom plan?

Accepted Answer

Yes. All custom plans come with a 12-month contract.

Question 4

What if I do not make a large volume of monthly outbound calls?

Accepted Answer

We offer small-volume Branded Call packages for businesses that make fewer outbound calls each month. In the U.S., U.K., Canada, and Australia, self-service plans start at 250 calls per month.

For businesses in other regions, plan options vary — with smaller packages typically starting around $550 per month. Pricing depends on factors such as your average call volume, the countries you’re calling into, and your specific use case.

To discuss which plan fits your needs, contact our sales team or learn more on the Branded Call page.

Question 5

What are the differences between caller ID, CNAM, and branded caller ID?

Accepted Answer

Caller ID (CLI): Simply transmits the phone number of the caller.
CNAM: Adds the name of the caller (up to 15 characters) on landlines in the U.S. and Canada but relies on outdated databases.
Branded Caller ID: Allows businesses to customize and control outbound caller ID on mobile phones, displaying the name, logo, and call reason on select devices and carriers.

Learn how to get started on our Branded Call page.

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